Going Native

how Native are creating their new normal

We’ve previously explored how hotels are adapting as they return to business. Aparthotels are also reopening their doors, offering an alternative choice for business travellers. The features of an aparthotel make them ideally suited for those looking for a little more space and a little more privacy. This makes aparthotels a great option for accommodation in the current climate.

The appeal of the aparthotel

In the past, apartments within the business world were mainly focussed on those working on long-term projects, often used for businesses with global mobility programmes and for relocations. But not anymore. While still appealing to these audiences, the aparthotel offering from companies including Native provides all the benefits of an apartment stay even for those looking for shorter term and overnight stays.

Native’s new normal

Native have flexed their approach while remaining true to their offer of originality, adopting “stay safe, stay original, stay Native” as their mantra.

Their offer of original, interesting spaces combined with deep insider knowledge of local areas remains, but those interesting spaces are now deep-cleaned to a British Safety standard level and given a literal seal of approval on the front door. And the local knowledge now includes what is and isn’t currently open nearby, along with recommendations for the best local restaurants that can deliver to your apartment.

They’ve also recognised the need for further flexibility and are offering fully cancellable or amendable rates to provide additional reassurance, which many organisations will see as crucial as the UK continues to navigate through the end of lockdown.

Five point plan

Native has been operating aparthotels for NHS staff throughout the crisis and has recently reopened operations to the public at large. Their stringent approach has ensured the hygiene and safety of their aparthotels and enables them to offer real peace of mind. Their five-point plan covers key areas they’re focussing on in ensuring safety and hygiene:

  • Home from home – providing additional comfort and a personal choice over direct contact with the outside world and public areas
  • Physical distancing – Native follow the government guidelines and has adapted their approach to enable appropriate physical distancing
  • Freedom & flexibility – as the UK continues to navigate through the end of lockdown, Native has implemented fully cancellable and amendable rates for peace of mind
  • Cleanliness & hygiene – including ultra-deep cleans between stays and doors literally given a seal of approval which visitors open on arrival.
  • Minimal contact – throughout the entire process of staying, contact with Native individuals is kept to a bare minimum.

There’s more information about the steps that Native are taking in their “Why Native, Why Now?” PDF, plus you can find out much more about their London, Manchester and Glasgow properties and the local responses in the specific PDFs below:




Stay safe, stay Native

Native’s approach to adapting to a “new normal” should provide comfort to organisations wanting to travel again but who may have some hesitation about using mainstream hotels. For further information about Native, contact your Gray Dawes team or visit the Native website.

Back to Business... Travel


This article originally appeared in our special blog, Back to Business... Travel, on the Gray Dawes Travel main website. To help you through these exceptional times, we’ve created this very special blog just for travel professionals, like you.

An eclectic mix of articles covering indispensable travel news and guidance, top tips, webinars, human interest stories and business updates related to the return to business and travel as the UK lockdown eases. We’re sure it’ll provide some interesting reading material for you, as you begin to return to business... and travel!